Winning Idea Pty Ltd · Unit 4 · behind the carpet warehouse

WinningIdea.com

We take your idea. We look at it. Then we stop. This is a consultancy in the same way a moth is a board member.

Filed April 22, 2026 · transcript

The Investor Call

A transcript of forty-one minutes in which I was asked about our TAM and I talked about onions.

KELLY (VC)

Gareth, thanks for making the time. We’re excited. Why don’t you start with the problem you’re solving.

GARETH

People have ideas. Then they keep having them. That’s the problem.

KELLY

…Okay. And Winning Idea takes those ideas and…?

GARETH

We look at them. Sometimes we print them. Once I laminated one because it was raining.

KELLY

What’s the business model?

GARETH

I send an invoice. If they pay, that’s the model. If they don’t pay, that’s also the model, just quieter.

KELLY

Can you talk TAM? Total addressable market.

GARETH

I don’t know that person. Is he on the call?

KELLY

It’s not a person. It’s the size of the market you can sell into.

GARETH

There’s a market behind the building. They sell onions on Thursday. I went once and bought two. I still have one.

KELLY

I’m going to pause you. Who is the customer?

GARETH

People who email me. A woman named Dana. Mark from the Chamber, but I think he’s mad. My dentist sent a pitch about floss and I billed him for opening it. Some moron who named his product Mint Snuff All Mint Chew (mintsnuff.com TERRIBLE website)

KELLY

Traction?

GARETH

I have a website. It is this one. You’re on it, if you’re reading this, which you are, unless you’re not.

KELLY

Team?

GARETH

There is a moth in the window. I have named him Dennis. He is not on payroll because he doesn’t believe in months. I had to explain this joke to Mark, my intern. It's because moths only live a few weeks, never a month. It also is a highbrow biology joke and a visual pun as a typo.

KELLY

I think we’re going to pass, Gareth. This has been… a lot.

GARETH

That’s fine. I still have the onion.

KELLY

Please don’t send us a spider.

GARETH

I already did. Check the follow-up. The subject line is “Deck.”

Kelly’s fund later announced a thesis in “physical AI.” I sent them a photograph of the remaining onion. No reply.

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